Skip to content

Blog

  • Unlocking Growth: The Benefits of Hiring a Fractional Chief Marketing Officer (CMO)

    In today’s fast-paced business environment, the role of marketing has never been more crucial. However, not all companies have the resources or the need for a full-time Chief Marketing Officer (CMO). This is where fractional CMOs come into play. In this blog, we’ll explore the numerous advantages of hiring a fractional CMO and identify the…

  • Know Your Audience

    What is an Audience? An audience is a group of people who have shared interests and/or characteristics. This can be as broad as “everyone in the world” or as specific as “all female dog owners over the age of 40.”Understanding your audience means understanding their demographics–that is, their gender, age, race/ethnicity, income level and other…

  • What is Branding?

    To understand what a brand is, you need to first understand what a brand isn’t. A brand is not the name of your business or product. It’s not your logo or slogan either–those are just parts of your overall branding strategy (more on that later). A good way to think about it is like this:…

  • ✴︎

  • ✴︎

  • ✴︎